Colab brings together people, churches and businesses to fund high-impact organisations that tackle the needs of the very poor and vulnerable in South Africa. The brand needed a refresh to re-envision and communicate ‘collaboration’.
The new identity is built from the letters “Co”, doubled, facing one another and then connecting up to form one shape. This strategically communicates the power of partnerships and the fortification of unity.
Branding & photography by Studio Tigris.