IJM Uncovered
About the Client
The International Justice Mission protects people in poverty from violence by rescuing victims, bringing criminals to justice, restoring survivors to safety and strength, and helping local law enforcement build a safe future that lasts.
Project Description
In close collaboration with the International Justice Mission (IJM), we had the privilege of spearheading the creation of the visual identity for an upcoming conference. IJM is an internationally renowned organization, resolutely committed to combating global injustices and bringing about positive societal transformations. The conference served as a platform, where IJM's mission to champion justice and human rights could take center stage.
We crafted a compelling and cohesive visual identity that would authentically resonate with IJM's mission and the specific themes underpinning the conference. We looked to translate IJM's passion and dedication into a visual narrative that would captivate, motivate, and inspire all those who would see it.
The logo is a symbolic representation of the event's purpose and IJM's commitment to making the world a more just and equitable place. In addition to the logo, we extended our creative efforts to encompass accompanying visual elements that would complement and reinforce the overarching visual identity. From color schemes and typography choices to the creation of visual motifs, our designs were conceived to create a holistic and immersive experience for conference attendees.
Key insight:
IJM's work is fundamentally about human dignity. They believe that every person is made in the image of God and therefore has inherent value and worth. This belief drives them to work to protect the rights of the poor and oppressed, to rescue victims of violence and trafficking, and to challenge systems of injustice.
