Ethical leather brand that upskills and empowers South African artisans, focusing on forgotten communities.
The design philosophy behind the SSLC logo is not just about aesthetics but also about capturing the essence of the brand's values and the intricate connection between its products, resources, and creators.
Holistic Beauty: The statement, "For a product to be truly beautiful, the system it creates must be beautiful," underscores a profound understanding of design that goes beyond surface aesthetics. It emphasizes that true beauty is found in the harmony and integrity of the entire system. In the context of SSLC, this means that the beauty of their leather products is a reflection of the beauty of their entire process – from sourcing materials to supporting artisans.
Heart of the Brand: The logo's inspiration drawn from the brand's core mission - connecting resources and support back to the creators - demonstrates a brand with a strong sense of purpose. It visually represents the commitment to sustainability, ethical production, and empowering artisans. This alignment between design and purpose can resonate deeply with customers who value transparency and ethical practices.
Symbolism of the 'Double S' Shape: The 'double S' shape in the logo goes beyond being a mere visual element; it tells a story. It mirrors the movement of hand stitching, which conveys the organic, natural, and handcrafted nature of SSLC's products. This attention to detail reflects a commitment to quality and craftsmanship, enhancing the brand's appeal to those who appreciate artisanal work.
The Power of Connection: The belief that "we are all connected - intricately woven together, and a chain is only as strong as its weakest link" is not just a design principle but a profound statement about the interconnectedness of all aspects of SSLC's operations. It signifies that the brand recognizes the importance of every element in their supply chain and the impact it has on the final product. This holistic approach aligns with sustainability and social responsibility, which are increasingly valued by conscious consumers.
Studio Tigris collaborated with Stone & Sling to build a brand and digital presence that honors their mission of empowering South African artisans from overlooked communities. We helped tell their story of craftsmanship, sustainability, and community impact through branding, compelling lifestyle photography, and a seamless e-commerce experience.
- 40%
- Increase in conversions
- 3x
- newsletter subscriptions within three months
In their words
Working with Studio Tigris was the best decision we could have made for our business.
Mary Wingrove
Owner of Stone & Sling
Next project
Global Women's Leadership Academy
View case study
Let’s amplify your mission together
- Struggling to attract the right supporters or donors?
- Message unclear or not landing?
- Website not converting?
Let’s fix what’s holding you back. You’ll get clarity, practical advice, and a clear plan to boost your reach and results. No pressure, no obligation.